Digital marketing agencies have to constantly keep their presence relevant by staying in tune with the evolving digital landscape. Link building services are one of the best ways to diversify a marketing agency’s offerings.
According to Google, link building is among the top 2 factors that help a brand rank higher on google search. However, many marketers find link-building to be challenging. This offers agencies the opportunity to provide link-building services to such businesses.
Importance of Link Building Services For your Agency’s Growth
An important SEO practice, link building is the process of acquiring backlinks from relevant websites to your own website. A perfectly curated and properly executed backlinking profile comes with many benefits.
Improves Your Website’s Credibility
Curating top-quality backlinks can improve your brand’s credibility on online search engines. Getting a link reference from a reputed website within your niche can promote your content’s authority among your target audience.
Suppose you run a digital marketing agency. A backlink from a blog posted on SemRush’s official website can make your online presence a lot more authoritative.
Higher Search Engine Rankings
Link building boosts your rank on search engines by sending trust signals to online search engines. Higher authority of your website content translates to better rankings on search engines. Mentions of your brand in high-ranking websites position you as a trusted source of information online.
Higher ranking on search engines can help your target audience find you easily..
Improves Visibility of Your Brand
Link building strategy, when built the correct way, creates many pathways for your target audience to reach your brand. When your content is referenced by related websites, it shows how others within your niche respect your opinion about the subject matter.
For example, when a pharmaceutical brand features on a WebMD, not only does it acquire a highly valuable backlink but also becomes visible to customers looking for medical advice.
Draws Referral Traffic Towards Your Website
Backlinks create a direct highway for referral traffic. The more your brand is mentioned on industry blogs, the more visible it becomes to your target audience.
Suppose a fashion marketing brand earns a backlink from GQ’s online website or blog. The traffic the site receives from that link is likely to lead to higher conversions.
Link building can be beneficial for a brand’s online presence. However, if not done the right way, it can cause a lot more damage to your brand’s online presence.
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Errors To Watch Out for While Creating Your Backlinking Profile
Some of the most commonly committed mistakes agencies make during link building are:
Acquiring Poor-Quality Links
As per Google’s EEAT framework, any brand sharing wrong, unverified, and outdated content will be penalized. Specific algorithms are used to spot spam links directing customers to irrelevant websites. Purchasing these kinds of links in bulk can do more harm than good for your brand’s online presence.
Overlooking Quality of Content
A high-quality backlink is considered successful only when it connects to relevant and valuable content that keeps the audience engaged. Ignoring the content quality and getting backlinks that direct your audience to some badly written and outdated content can drag down your online authority and drive your customers away.
Focusing on One Kind of Link
Diversity is key to a successful link building strategy. When you acquire backlinks through one type of content, your visibility on search engines is going to drop. To diversify your link building profile, you should try acquiring content in various forms. Some of them are editorial mentions, research insights, blogs and guest posts.
Contact Perfect Link Building: Reliable and Trusted Choice for Successful Link Building
Properly created link building strategies can boost your presence, increase authority, and achieve higher search rankings. If link building is not done by expert marketing agencies, it can backfire and cause serious damage.
With years of experience, Perfect Link Building has solidified itself as a trusted choice for complete link building solutions. Get in touch with their team of marketing experts for complete, reliable and effective link building strategies.
